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Since we launched, Google ads have been unrelated to our content. Starting last night, I've seen Knife ads, gun ads (I think it was a taser), and even an NRA ad! Right now there's an anti-Obama ad on the page.

I've only got Google ads configured to show up in 2 places (3 if you're reading an article). It just took a little content (forum posts) for Google to figure out that this is a firearms website.